Category Specialist
Pubblicato il 04-09-2026 - The Tour Guy in Torino
This is a 6-month fixed-term position with possibility of extension based on performance and business needs.Work Location: In-office work - RomeOur Company: We are The Tour Guy, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated.The Candidate:A curious, commercially minded professional with a few years of e-commerce experience and a strong interest in tourism. You naturally ask why a product is, or is not, selling and look beyond price for the answer. You understand how visibility, positioning, content, reviews, availability, and customer experience influence performance.You are comfortable working with e-commerce metrics such as product views, conversion rate (CVR), add-to-cart rate (ATC), bookings, and margin. You do not need to be an advanced data analyst, but you understand what these numbers mean, why they matter, and how to use them to make better decisions. Desired Experience (Skills):2+ years working in e-commerce, category management, merchandising, product management, or digital marketing2+ years working in tourism, hospitality, or local travel servicesExperience analyzing and improving the performance of online productsExperience working with CMS platforms such as TourCMS, Bokun, or WordPressDesired Skills/Applications:Fluent in EnglishCurious and commercially minded, with a strong problem-solving approachUnderstanding of e-commerce metrics, including CVR, ATC, traffic, bookings, and marginProficiency in Excel, including VLOOKUPs and pivot tablesFamiliarity with WordPress or other CMS platformsStrong supplier negotiation and relationship-management abilitiesResponsibilities & Qualifications:Development & Optimization of Experiences:Audit existing categories and identify missing products, overlaps, and underperformersGrow the portfolio strategically by selecting products based on customer demand, market gaps,
and commercial potentialBuild relationships with local suppliers and negotiate competitive pricing and termsImprove product performance by reviewing content, imagery, positioning, reviews, availability, pricing, and customer experienceIdentify exclusive, differentiated, or high-converting experiences that support business goalsBenchmark products and pricing against direct competitors and OTAsProduct Lifecycle Management:Manage product listings in our CMS, ensuring pricing, logic, availability, content, and visuals are accurateOwn the backend setup and QA of experiences for launch readinessEnsure every newly published product reaches a minimum of 100 product-page views per monthWork with merchandising and marketing to increase product visibility across category pages, search results, campaigns, content, cross-selling placements, and other relevant channelsMonitor views, CVR, ATC, bookings, reviews, cancellations, and margin to identify performance issuesProactively test improvements and escalate products that continue to underperformStrategic Planning & Execution:Use booking data, customer behavior, reviews, competitor research, and market trends to guide category decisionsDetermine which products are ready for additional marketing or paid advertising supportBuild category growth plans that define what products should be added, improved, promoted, or removedCollaborate across CX, marketing, merchandising, and operations to ensure smooth launches and strong product performanceTrack regional tourism trends and translate them into specific product opportunitiesWhat we offer:6-month fixed-term contractSalary Range: RAL €23,000 - €30,000Meal vouchers (€7 per day) in accordance with internal company policyAt The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.