Senior CRM Manager (Monetisation)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7njfb6

ppbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior CRM Manager (Monetisation) based in Italy. /b /ppAs a Senior CRM Manager, you’ll take ownership of CRM-led monetization initiatives designed to accelerate revenue and strengthen customer lifetime value. You’ll combine strategic thinking with hands‑on campaign execution across the full customer lifecycle. Your work will span acquisition, conversion, engagement, retention, and win‑back journeys, supported by rigorous experimentation and data analysis. You’ll play a key role in building scalable CRM processes, optimizing campaign performance, and ensuring reliable technical execution. Close collaboration with Growth, Analytics, Design, and Engineering teams will allow you to connect CRM strategy with broader product and business goals. This is an opportunity to make a measurable commercial impact in a fast‑moving, data‑driven, and highly experimental environment. /ph3Accountabilities /h3ulliLead and execute CRM monetization initiatives and campaigns, taking ownership of projects designed to generate measurable revenue growth. /liliDesign, optimize, and manage customer lifecycle journeys across acquisition, conversion, engagement, retention, and win‑back stages. /liliTake a hands‑on approach to CRM operations, independently managing high volumes of campaigns and ensuring accurate, timely, and seamless execution. /liliDevelop sophisticated audience segmentation and communication strategies, continuously testing and refining approaches based on performance. /liliBuild and maintain a robust A/B testing framework to evaluate hypotheses, measure outcomes, and identify opportunities for improvement. /liliMonitor CRM performance metrics and analyze campaign results to generate actionable insights and recommendations. /liliManage the technical CRM setup, including campaign automation, workflow configuration, integrations, and deliverability optimization.



/liliTroubleshoot campaign and technical issues and collaborate with Engineering teams when additional technical support is required. /liliWork closely with Growth, Design, Analytics, Product, and Engineering teams to align CRM initiatives with wider business and commercial objectives. /liliIdentify opportunities to improve user journeys, operational processes, campaign efficiency, and monetization performance. /liliMaintain a balance between strategic planning and hands‑on execution, taking ownership from initial concept through implementation and analysis. /liliContinuously introduce new ideas, experiments, and approaches that improve CRM effectiveness and commercial outcomes. /li /ulh3Requirements /h3ulli5+ years of professional CRM experience, combining strategic communication planning with hands‑on campaign execution. /liliStrong monetization mindset, with the ability to assess CRM initiatives based on revenue potential, customer value, and measurable business impact. /liliProven experience managing customer lifecycle strategies and delivering initiatives that generate measurable revenue growth. /liliStrong technical expertise with CRM platforms, ideally including Braze; experience with Customer.io is a plus. /liliAbility to independently configure CRM automations, campaigns, workflows, and related technical components. /liliStrong analytical skills and experience using data to track experiments, evaluate campaign performance, and inform decisions. /liliExperience managing high volumes of customer communications while maintaining operational quality and consistency. /liliStrong understanding of segmentation, lifecycle marketing, experimentation, and CRM optimization.



/liliExperience with email deliverability optimization is a strong advantage. /liliComfortable collaborating closely with Growth teams, developers, Analytics, Design, and other cross‑functional stakeholders. /liliStrong problem‑solving skills and a proactive approach to identifying technical, operational, and performance issues. /liliSelf‑starter mentality with the ability to take ownership, work independently, and move initiatives forward without extensive supervision. /liliHighly organized and capable of balancing multiple campaigns, priorities, deadlines, and strategic initiatives simultaneously. /liliStrong communication and stakeholder management skills, with the ability to translate CRM data and insights into clear recommendations. /liliComfortable working in a fast‑paced, experimentation‑driven environment where priorities and strategies can evolve quickly. /li /ulh3Benefits /h3ulliFlexible working hours focused on results and impact rather than time spent at your desk. /liliCompetitive salary package based on experience and expertise. /lili21 days of annual leave plus applicable local bank holidays. /liliEquipment provided to support effective and productive remote or office‑based work. /liliPremium access to the product. /liliOpportunity to work on high‑impact CRM and monetization initiatives at significant scale. /liliCross‑functional collaboration with Growth, Analytics, Design, Product, and Engineering teams. /liliOpportunity to work at the intersection of CRM, experimentation, data, product, and monetization. /liliFull‑time role within an international and distributed environment. /li /ulpbData Privacy Notice: /b By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7njfb6