Consumable Sales Specialist
Pubblicato il 03-09-2026 - SATO Europe in Milano
SATOis a leading global provider of Auto-ID solutions that connect people, goods and information.
It serves a diverse range of sectors to streamline operations, empower workforces and help customers reduce their environmental impact.
Integrating auto-ID technologies with hardware as solutions, we tag identifiers to things and people at the site of business operations and feed data to IT systems for processing.
ROLE PURPOSE
The Consumable Sales Specialist is a commercial role dedicated to developing SATOs recurring consumables business (labels, tags, ribbons, wristbands, RFID and linerless media) across the Italian market.
The role owns the full consumables sales cycle, from technical qualification of the application to closing the deal, positioning SATO as a solution and consulting partner rather than a commodity supplier.
Consumables are recurring by nature and represent the most defensible, highest-margin growth lever for the Italian branch.
The Specialist maximizes consumables attachment to the installed base leveraging SATOs real differentiation: application expertise, media quality, European production and rapid stock availability, rather than commoditized hardware.
PRIMARY RESPONSIBILITIES
RFQ management— act as the single point of qualification for incoming customer requests for quotation.
Capture the essential technical parameters to prevent mis-specification and protect retention.
Technical media selection— translate the customers application need into the correct combination of the labels and ribbon materials, moving SATO from selling a product to selling a solution.
Interface with SATO production plants and external suppliers— act as the bridge between customer and supply chain.
Sales closing— conduct the negotiation to close the deal.
Bundle & attach-rate development— promote printers + consumable starter-kit bundles on every hardware sale, proposing media/ribbon kits calibrated on the printer model sold.
SECONDARY RESPONSIBILITIES
Monitor and grow the consumables attach rate by channel/partner to anticipate reorders.
Collaborate with customers and Sales colleagues to attach consumables in every opportunity.
Provide regular activity reports, forecasts and attach-rate performance updates to the Branch Manager.
Maintain accurate quote and pipeline records in Salesforce.
REQUIREMENTS
Education:
Diploma or Bachelors degree in a technical, commercial or related field.
Hard skills:
Knowledge of AIDC consumables (the difference between DT and TT, wax / wax-resin / resin ribbons, adhesives, paper vs. synthetic substrates, liner vs. linerless).
Proven B2B sales experience with the ability to close negotiations; experience in the Auto-ID / labelling / consumables sector is a strong asset.
Working knowledge of CRM tools and standard office software.
Soft skills:
Consultative approach and active listening
Commercial drive and resilience in closing; comfortable managing price objections on value, not discount.
Autonomy, initiative and KPI orientation.
Languages:
Business fluency in Italian and English; every additional language is an asset.
What do we offer:
Be part of the next step in a growing subsidiary for an already well-established successful Japanese company (JTSE listed)Work in a dynamic working environment within a growing potential
Competitive fixed salary and premio
Meal vouchers
Pension scheme
CCNL agreement
A laptop /a mobile phone for remote working arrangement
A company car and a fuel card
Equal Opportunity Employer Disclaimer
SATO Europe is committed to fostering a diverse, inclusive, and equitable workplace.
We hire and promote individuals based on merit, qualifications, and business needs, without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic as defined by applicable laws.
Our DEI policy ensures that all employees and candidates are treated with fairness, dignity, and respect.