Digital Manager

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ppWe're looking for a Digital Manager for advertising company.
Main focus on AUTOMOTIVE brand.
/p pThe Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities.
The role combines client-facing consulting, digital project governance and hands?on oversight of delivery across local and centrally managed platforms.
/p h3Key responsibilities /h3 ul liAct as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements.
/li liCoordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms.
/li liManage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up.
/li liCoordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders.
/li liAssess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations.
/li liOversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance.
/li liUse quantitative and qualitative insights to identify experience gaps,



content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives.
/li liSupport the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints.
/li liPrepare client?facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations.
/li /ul h3Tools and platforms /h3 ul liAdobe Experience Manager (AEM), including page and component workflows /li liDigital Content Management (DCM) tools /li liDynamic Yield for personalization and CRO collaboration /li liGA4, Adobe Analytics and Contentsquare for website and experience analysis /li liMicrosoft 365 and project-management / ticketing tools such as Jira, Confluence or equivalent /li /ul h3Experience and qualifications /h3 ul li5+ years of experience in digital strategy, website management, digital project management or digital consulting, preferably in an agency or complex international environment.
/li liStrong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO.
/li liExperience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities.
/li liConfidence in client?facing communication, workshop facilitation, presentation and stakeholder management.
/li liWorking knowledge of AEM-based ecosystems and data-informed optimization tools.
/li liFluent written and spoken English; automotive, mobility or e-commerce experience is a strong advantage.
/li /ul /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ntqjp