Creative Strategist
Pubblicato il 03-09-2026 - Esalesone in Milano
About the Role
Koonei is looking for an A-Player Creative Strategist who understands content at a deep level and can transform performance data into high-converting ad creative. We aren't looking for a general marketer, copywriter, or video editor. We need a dedicated creative mind who understands the psychology of video Ads, knows how to analyze performance metrics, and can systematically direct the full creative lifecycle to drive revenue.
Key Responsibilities
Creative Lifecycle Management:
Lead the full end-to-end creative process: ideation, briefing creators/editors, post-launch data analysis, and iterative testing.
Direct-Response Scripting & Concepting:
Develop strong, high-converting messaging angles, thumb-stopping hooks, and persuasive scripts tailored for paid social (TikTok, Instagram Reels, YouTube Shorts, Meta).
Data-Driven Iteration:
Read, analyze, and translate creative performance metrics into action. Identify
why
an ad won or lost (e.g., analyzing why drop-off happens at 3 seconds) and decide what variation to test next.
Production Briefing:
Build clear, highly structured briefs for visual editors and content creators to ensure concepts are executed accurately and efficiently.
Requirements
Deep Mastery of Short-Form Content:
Native understanding of platform trends, consumer psychology, and what drives users to stop scrolling, engage, and convert.
Metric Fluency:
Mastery of core ad metrics, including Thumb-Stop Rate, Hold Rate, Average Video View Duration, CTR, and CPA.
Track Record of Scale:
Proven experience designing high-volume winning ads for direct-to-consumer (DTC) or performance marketing brands.
Clear Communication:
Ability to bridge the gap between media buyers, video editors, and content creators.
Compensation & Benefits
Salary:
Competitive & Uncapped. We pay top-of-market rates tailored to your experience, proven track record, and skill level. Exceptional talent commands exceptional reward.
Application Question
To apply, please include an answer to this required question along with your resume/portfolio:
What is the biggest brand or client you have worked with, and what was your specific impact on their creative strategy?
What is your English level?
Highest Ad spending you managed as Creative Strategist