03 set - Latina
Culligan
At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance MarketingSpecialist to support and optimize our digital campaigns across channels.
Responsibility: Campaign Execution & Optimization * Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn * Support the definition and implementation of campaign structure, targeting, and bidding strategies * Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate) * Contribute to full-funnel activities (awareness ? consideration ? conversion) * Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives * Support optimization of landing pages and campaign flows to improve lead quality Tracking & Data Management * Support the setup and management of tracking via GTM, GA4, and platform pixels * Ensure data consistency and support end-to-end tracking up to Salesforce CRM * Manage and monitor data flows and automations (including Zapier) * Support cookie and consent management activities in line with GDPR requirements Performance Analysis & Reporting * Monitor campaign performance on a daily basis and highlight optimization opportunities * Analyze full funnel performance (media ? leads ? CRM ? conversion)
* Build and maintain reports using Power BI * Provide regular updates and insights to Brand Managers to support campaign decisions * Contribute to performance reviews with Marketing and Sales teams * Support lead quality analysis in collaboration with Sales Collaboration & Governance * Work closely with Marketing and Sales teams to improve campaign effectiveness * Support alignment with global guidelines and frameworks * Contribute to global performance discussions/committees by sharing data, results, and learnings * Ensure consistency and accuracy in campaign execution and reporting Skills:
4–6+ years of experience in Performance Marketing / PPC / Lead Generation
Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4
Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights
Experience working with performance KPIs (CPL, MQL, conversion rate)
Good understanding of digital funnel and lead generation dynamics
Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
Fluent English
Nice to Have
Experience with programmatic or advanced media buying
Basic knowledge of CRO and A/B testing
Experience in multi-market environments
What we offer
Permanent contract.
Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.
Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online
Compensation package: ****** € + lavoro da remoto + welfare This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees ********, ********, and ********. by helplavoro.it
05 set - Roma
Saturno Casa
05 set - Roma
P&G Group di Palamenghi e Garuti
05 set - Roma
Studio Bravetta Pisana
05 set - Brindisi
TSMG Holding