Trade Marketing Partner (Italy) Position Reports to: Senior Trade & Marketing Manager – Southern Europe Experience : 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG.

The Trade Marketing

Partner is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel. This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance. Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution Support and guide distributor sales teams with trade marketing expertise and tools Co-develop and implement customer and pharmacy activation plans Trade Marketing & Activation Develop and deploy trade marketing plans adapted to the distributor model Lead in-store activations, POS materials, and visibility initiatives Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams Promotions & Commercial Excellence Drive promotional pack creation and assortment optimization in collaboration with distributor Track sell-in / sell-out performance and market data Cross-functional Collaboration Coordinate with regional teams to ensure consistency with EMEA strategy Manage product coding, POS materials, promotions Oversee supplier coordination (agencies, POS materials, packaging) Experience ~5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG, overall experience can be higher.

~ Experience working with distributors or indirect sales models is highly preferred ~ Strong commercial acumen and customer focus Excellent execution and project management skills Analytical mindset with data-driven decision-making Digital curiosity and interest in AI-driven tools and solutions Bachelor’s or Master’s degree in Marketing, Business, or related field Strong partnership with the Italian distributors and sales teams Effective use of data and AI tools to drive performance Maintaining sustainable workload and collaboration within the team About the Company Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries.

The LifeStyles family of brands includes the #1 global non-latex condom brand, SKYN®, Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products, under its local heroes such as Mates®, LifeStyles®, Manix®, Unimil®, and Blowtex® and Control. Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally.

LifeStyles Healthcare was created on September 1, 2017 , when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell. As of December 1, 2022, Lifestyles is owned by Linden Capital Partners , a Chicago-based private equity firm focused on the healthcare industry. We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.

We are empowered professionals, and we are committed to creating a team of the world’s “best of the best.” All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Trade Marketing Partner

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