MARKETING COORDINATOR (M/F/D)
Pubblicato il 05-09-2026 - Canyon Bicycles in Verona
We are a community open to everyone. In Canyon, il nostro obiettivo è quello di diventare il marchio di biciclette più stimolante e creativo al mondo. I nostri clienti vanno in bicicletta per connettersi con il proprio corpo, i propri amici e la natura.
Si sentono parte di una comunità in crescita di ottimisti promotori del cambiamento e restano con noi grazie alle esperienze perfette, progressive e personalizzate che offriamo loro. Sia su una bici performance, elettrica o urbana, i ciclisti di Canyon si sentono connessi a una società ciclistica che sta cambiando il mondo. As our Marketing Coordinator for Canyon Italia, you will plan, organize, and execute of our local event calendar from start to finish.
You will build and deliver dynamic experiences that align with Canyon’s brand values, elevate our market presence, and connect with the Italian cycling community. Working closely with the Marketing Manager Italy and the local and global teams, you will showcase Canyon’s world-class bikes at events ranging from local grassroots rides to major international expos. Collaborating directly with brand ambassadors, key partners, and local stakeholders, you will ensure every event reflects Canyon’s commitment to performance, innovation, and community.
This role will be based on our brand-new HQ in Pedrengo (BG). Act as the primary driver for the Italian cycling community by cultivating authentic relationships, organizing engaging local initiatives, and collaborating with brand ambassadors and key partners to expand Canyon’s rider community.
Event Planning: Lead the development and execution of the Italian events calendar,
aligning community activations and major market events with global brand priorities and commercial targets.
Event Execution: deliver the full event lifecycle—from concept creation, logistics, and on-site execution through post-event evaluation. Coordinate and oversee the local marketing bike fleet to ensure all bikes are fully prepped, correctly configured, and event-ready for every activation. Act as the main point of contact for external events organized by Canyon ambassadors, strategic partners, and local organizers, providing logistical guidance, event toolkits, and brand alignment to expand our community presence.
Social & Digital Amplification: Collaborate closely with internal social media teams, local partners, and ambassadors to ensure event content is captured, shared, and leveraged effectively to maximize overall brand reach and impact.
Campaigns & Product Launch Support: actively assist the Italian and Global Marketing teams in executing local campaign rollouts, product launches, and general marketing initiatives to maintain continuous brand momentum. Commercial or marketing background with proven experience in event planning, field marketing, or community management (sports/outdoor industry preferred).
Hands-on mechanical bike knowledge with the proven ability to set up, adjust, and troubleshoot bicycles on-site.
Digital proficiency with CRM tools, registration platforms, and event management software. Willingness and flexibility to travel extensively across Italy, including regular weekend availability for event execution. Valid full driving license (essential for event logistics and transport).
Native-level Italian and fluent business English (written and spoken) for seamless collaboration with HQ and international colleagues. La nostra passione per il ciclismo in tutte le sue discipline ci guida, e siamo leader nell’aiutare la comunità ciclistica a crescere, con il nostro modello di business completamente orientato al cliente finale. Questo fa sì che uno dei nostri valori principali sia l’impegno per la soddisfazione del cliente.
Questi principi orientano la nostra ricerca dei più alti standard di qualità, sia nello sviluppo dei nostri prodotti che nelle performance dei nostri servizi. Non importa se sei uno stagista, uno studente, se hai una laurea o una lunga esperienza nella leadership di team: c’è sempre posto per te. Dopo tutto, i lavori che offriamo sono tanto versatili ed entusiasmanti quanto le biciclette che progettiamo, in un ambiente di lavoro piacevole e dinamico, mosso dalla passione.
Come datori di lavoro, combiniamo le nostre radici locali in Germania con un focus internazionale in continua crescita, di cui farai parte. Sostenibilità e integrità sono fondamentali per i nostri valori, insieme alla passione, responsabilità ed eccellenza.