Product Marketing Specialist, Product Line Secondary – BL Switchgear

06 set - Dalmine
Jobtailor

- Drive market, business and profitability analyses for the Global Secondary Switchgear Product Marketing team
- Identify opportunities and support informed strategic decisions for gas- and air-insulated secondary switchgear products
- Follow up with factories and Sales and Solutions units on strategic marketing initiatives
- Contribute to marketing plans to grow the business in specific regions and countries
- Spread and foster product value propositions and unique selling points
- Drive customer-centricity initiatives within factories
- Evaluate growth opportunities through market analyses
- Contribute to business plans for new product developments or homologations
- Execute global demand monitoring and allocation processes
- Maintain Power BI dashboards and master data
- Coordinate data collection across factories
- Introduce innovative solutions to streamline processes
- Maintain and consolidate the global pipeline
- Coordinate periodic updates and stakeholder alignment in key countries
- Contribute to business and product portfolio strategies for OEMs, Panel Builders, and Distributors
- Develop global product marketing content for internal and external presentations

Requirements

- Degree in mechanical, electrical or management engineering combined with business experience in switchgear or electrical components' areas
- Strong track record in fostering a culture of innovation and marketing




- Customer focus across several countries, markets or products
- Collaborative "one level up" thinking and ability to team up across the organization
- Independent, mature, self-motivated, fast learnable and adaptable approach
- Team mindset and good listening skills
- Empathic and good communication skills
- Perfect English communication skills
- Positive attitude
- Business experience in switchgear or electrical components' areas

Core Competencies

Demonstrates expertise in market analysis and strategic decision-making for gas- and air-insulated secondary switchgear products, with a strong focus on customer‑centric initiatives and innovative marketing strategies. Proficient in maintaining Power BI dashboards and coordinating data collection to support business growth and product development.

Highest-signal resume keywords

- Market Analysis
- Product Marketing
- Power BI
- Customer-Centricity
- Business Development

Hard Skills

- Market Analysis
- Product Marketing
- Business Planning
- Data Collection
- Power BI
- Demand Monitoring
- Strategic Marketing
- Innovative Solutions
- Portfolio Strategy
- Growth Opportunity Evaluation

Soft Skills

- Collaboration
- Communication
- Customer Focus
- Adaptability
- Team Mindset

Industry Keywords

- Switchgear
- Electrical Components
- OEMs
- Panel Builders
- Distributors

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