Digital Media Specialist
Pubblicato il 06-09-2026 - Henry Schein in Milano
Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) Support the integration of automation tools and AI-driven optimisation techniques.
Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.
Minimum 3+ years of hands-on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor’s Degree or global equivalent in Digital Marketing or a related discipline.
Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads).
Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences.
Excellent analytical skills for data analysis and reporting.
Experience working with large-scale budgets and multi-country campaigns.
Experience with landing page creation in HubSpot or similar platform.
Knowledge of other digital channels (SEO, Social, Programmatic, Email).
Google Ads Certification is preferred.
Strong English communication skills – written and spoken flu