Senior PPC Specialist
Pubblicato il 06-09-2026 - DIESEL in Milano
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores. Senior PPC Specialist At Diesel, location Milan, we are looking for a Senior PPC Specialist to join our E-commerce team, with deep technical and analytical expertise to drive and optimize paid media campaigns across global markets. He/She will report directly to the Digital Marketing & Analytics Manager. Main responsibilities:
- Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo
- Leverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns
- Monitor key KPIs, develop in-depth performance reports,
and provide strategic insights on campaign performance, customer journey, and ROAS
- Collaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies
- Conduct A/B testing and continuously optimize targeting, creatives, and campaign performance
- Support the development and execution of paid media strategies for new international markets and audience segments
- Build and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration
- Drive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness
Requirements:
- At least 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations
- Strong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager,