Product Manager, Data Activation

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7odon1

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Manager, Data Activation based in Italy.

This role offers the opportunity to shape the strategy and execution of a critical data activation product within the advertising and marketing technology ecosystem. You will work closely with executive leadership to define the roadmap while owning delivery from concept through launch and optimization. The role focuses on connecting proprietary consumer intelligence to major platforms used for audience activation and media buying. You will help build scalable partner integrations, improve activation operations, and influence API and integration architecture. Working across Product, Engineering, Sales, Customer Success, and Solutions Engineering, you will balance strategic priorities with complex technical and business requirements. This is an ideal opportunity for a product leader who combines AdTech expertise, strategic thinking, and strong execution.

Accountabilities




- Partner with executive leadership to define, refine, prioritize, and execute the Data Activation product strategy and roadmap.
- Translate strategic objectives into business cases, functional requirements, user stories, acceptance criteria, and actionable Jira artifacts.
- Build and own a scalable partner integration platform supporting DSPs, SSPs, identity providers, data platforms, CTV platforms, Retail Media Networks, and other activation endpoints.
- Define integration architecture, data flows, partner onboarding frameworks, and repeatable implementation processes.
- Collaborate with Engineering and Product leadership on API strategy and next-generation integration architecture.
- Own activation product operations, including taxonomy governance, audience segment quality assurance, partner certification workflows, and operational processes.
- Establish product success metrics, evaluate launch performance, and incorpora

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7odon1