**Coverflex**:
Work changed. Pay didn't. Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more. Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment. **️ TL;DR (The Essentials)**:
**Role**: Account Executive (SMB)
**Seniority Level**: Senior
**Type**: Individual Contributor
**Languages**: English (main) / Italian (C2/native)
**Main Tools**:HubSpot, LinkedIn Sales Navigator, Notion, Slack
**Location**: Remote (Italy) **Compensation**: - **Base Salary**: 40-50K
- **Premio / Commissions**: 15-20K
- **Equity**:Yes - Stock Options under our Equity Incentive Plan
- **Welfare**:€2.800 - €3.500
- **Meal Allowance**:€10/day**Benefits**: All Coverflex benefits apply
- **Contract Type**: Permanent **Your Impact**:
Your role will play a major role in our success because the Account Executive team is the engine of Coverflex Italy's growth. You'll accelerate new business acquisition in the SMB segment, support our market expansion, and help more companies discover a modern approach to compensation and benefits. This role is critical to sustaining our commercial momentum and scaling our presence in Italy. You'll know you're successful when, after 90 days, you've: - Built a consistent pipeline of qualified SMB opportunities
- Closed your first deals and contributed net-new revenue
- Led discovery calls, demos, and commercial conversations independently
- Developed strong CRM discipline (activity tracking, notes, next steps)
- Shown early forecasting reliability and deal ownership How we'll measure success: - **Main KPI 1**: New ARR generated (closed-won deals)
- **Main KPI 2**:

Pipeline coverage and progression
- **Main KPI 3**:Sales activity and conversion rates
- **Secondary KPI 1**:Forecast accuracy
- **Secondary KPI 2**:CRM hygiene **Reality Check - What Makes This Role Hard**:
Let's be real — here's what makes this role challenging: - Rejection is part of the job. Not every lead converts, and you need the resilience to keep going, adapt, and improve — not wear down.
- You'll juggle multiple opportunities at different funnel stages simultaneously and be expected to own your pipeline and results from day one.
- Success here comes from discipline and consistency over time. The pace is high, expectations are ambitious, and occasional big wins don't compensate for a lack of daily execution. **You**:
**Must-haves (evidence, not years)**
- You've run outbound — you can show how you built pipeline from scratch, not just followed up on inbound leads
- You've closed deals (B2B or B2C, full cycle) and can walk through a specific example from first contact to signature
- Strong work method to organize and prioritise a full pipeline
- CRM and sales metrics are your friends, especially HubSpot
- Exceptional communication skills
- Fluent in English and Italian **Nice-to-have**
- You've worked in a startup or fast-paced scaleup — you know what "figure it out" mode looks like

- You've had exposure to both BDR and AE functions and understand the full pipeline from both sides
- You've sold HR tech, benefits, insurance, or fintech — you know the category and the buyer
- Degree (a plus, not a filter) **Your DNA**: - **Hunter mindset**:you create opportunities, you don't wait for them
- **Hungry and ambitious**: you want to grow fast, be challenged, and develop quickly — not settle into a comfortable groove
- **Strong commercial foundations**:you understand pipeline, conversion, and what it takes to close
- **Owner**: you track, you adjust, and you don't blame the market when things are slow You'll probably find this frustrating if
- You prefer a steady inbound flow and feel uncomfortable when you have to generate pipeline from scratch
- You're used to deals coming to you, or expecting things to close themselves with mínimal push **Manager & Team**:
**Meet Your Manager**:
**Hiring Manager**: Massimiliano Ferrero - Sales Director **Location**: Italy **Profile Snapshot**: - **Energy**: Fast-paced, proactive, execution-focused — strong bias for action and continuous improvement
- **Communication**: Direct, transparent, solution-oriented. No BS.
- **Feedback Style**: Constructive and growth-focused — high expectations paired with real coaching **How to work with me - in the Manager's own words**:
"Working with me is fast-paced, collaborative, and fun. I set high standards for myself and the team, and I value ownership, accountability, and positivity. I like to create an environment where people feel empowered to take initiative, grow, and challenge the status quo. I'm looking for partners, not just task-doers." **Your Team**:
**You'll work day-to-day with**: -
Key Stakeholders: - CSM team Team Rituals: - 1:1s with Manager
- Weekly Team Meeting
- Weekly Training **Access & Belonging

Senior Account Executive (Smb)

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