06 set - Genova
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Job Description
Shape customer engagement strategies that turn insights into memorable experiences and measurable business growth.
Job Description
Join us in Genoa as Casino Customer Marketing Manager and play a pivotal role in shaping the future of Casino customer engagement at Costa. You will lead the orchestration of strategic marketing initiatives that connect customer insights, commercial objectives, and memorable guest experiences. Partnering with international stakeholders across Carnival Global Gaming and Costa's commercial ecosystem, you will bring campaigns to life that strengthen customer loyalty, unlock revenue opportunities, and deliver measurable business impact at scale.
Live your ambition. Lead with impact
You will play a key role in driving Costa's Casino customer engagement strategy, ensuring that marketing initiatives are transformed into impactful customer experiences and sustainable commercial results. Working at the intersection of Customer Marketing, CRM, Commercial Planning, and Global Gaming, you will connect strategy and execution, bringing together people,
processes, data, and technology to deliver high‐performing campaigns across the customer lifecycle.
Casino Customer Marketing Strategy & Campaign Orchestration
You will lead the planning and activation of Casino promotional campaigns, translating commercial priorities into compelling customer engagement initiatives. Acting as the key connector between Carnival Global Gaming and Costa's commercial and marketing functions, you will ensure that campaigns, offers, targeting strategies, and customer journeys are aligned, commercially effective, and ready for execution.
Customer Segmentation, Offer Governance & Customer Value Creation
You will define audience and engagement strategies leveraging customer insights, behavioral data, and CRM capabilities. You will oversee the governance of promotional mechanics, discounts, vouchers, and campaign eligibility criteria, ensuring every initiative del
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