System Marketing Manager – Healthcare
Pubblicato il 07-09-2026 - Nxp Semiconductors in Milano
Role Summary The System Marketing Manager – Healthcare drives the definition, positioning, and go‑to‑market execution of silicon‑based system solutions for the healthcare vertical. This role bridges deep technical understanding of healthcare medical devices with commercial strategy, owning the creation of reference designs and proof‑of‑concepts that demonstrate NXP’s value proposition to OEM partners while carrying global business responsibility for the healthcare segment.
Key Responsibilities
- Reference Design & Proof‑of‑Concept Definition
- Define system reference design and PoC requirements (MRDs) for priority healthcare applications (e.g., patient monitoring, CGM, infusion pumps, POCUS, surgical robotics).
- Translate clinical and OEM use cases into technical specifications spanning MCU/MPU, analog front‑end, connectivity, security, and AI compute.
- Lead cross‑functional execution with systems engineering, applications, and design teams from concept through working demonstrator.
- Prepare program introduction materials (business case, technical brief, executive readout)
to secure internal investment and resourcing.
- Define success criteria, BOM cost targets, and differentiation vs. competitive solutions (TI, ADI, onsemi, STM).
- Global Business Responsibility
- Own healthcare segment revenue, design‑win pipeline, and SAM/forecast tracking across regions.
- Build and maintain relationships with global OEM partners and Tier‑1 accounts.
- Coordinate regional sales and FAE teams to align global strategy with local execution.
- Track competitive landscape and market share movement; report against business KPIs.
- Marketing & Content
- Develop technical articles, white papers, and benchmarking content for executive and customer‑facing audiences.
- Support executive strategy decks, design‑win playbooks, and roadmap communications.
- Represent NXP healthcare strategy in customer engagements, trade shows, and analyst briefings.
Qualifications
- BS/MS in Electrical En