07 set - Italia
Unilever
JOB PURPOSE
This role exists to ensure operational excellence that enables our brands to thrive into the digital world improving our social first mission with consumers. You should be responsible for driving retail execution excellence and accelerating business growth across both physical and digital commerce channels. The role combines ownership of Perfect Store initiatives with responsibility for influencer and creator marketing activities within the eCommerce ecosystem. Working cross-functionally with Brand, Customer Development, eCommerce and Finance teams, the position ensures best-in-class in-store execution, shopper engagement and impactful influencer activations that drive awareness, consideration and conversion.
You’ll be part of a team that believes in doing work that matters — for people and the planet. Because here, we don’t just hire for jobs. We invite you to be part of something bigger.
KEY RESPONSIBILITIES
Drive Perfect Store standards to improve visibility, availability, assortment and promotional execution across retail channels.
Analyze sales and execution data to identify growth opportunities and improve in-store performance.
Collaborate with Customer Development and Category teams to enhance merchandising strategies and shopper conversion.
Negotiate and implement visibility initiatives to strengthen brand presence at point of sale.
Develop and execute influencer and creator strategies aligned with brand and commercial objectives.
Manage influencer agencies and external partners, ensuring high-quality content and effective campaign execution.
Monitor campaign performance, measure ROI and generate actionable insights to optimize future activations.
Lead cross-functional collaboration to deliver integrated commercial, influencer and marketing plans.
REQUIRED QUALIFICATIONS
Perfect Store, Retail Excellence and Shopper Marketing. Influencer Marketing, Creator Marketing and Social Media Strategy.
Strong analytical and data-driven decisio
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