07 set - Italia
Unilever
JOB PURPOSE
This role exists in order to be responsible for maximizing brand visibility, execution excellence and commercial performance across physical stores and key eCommerce platforms, with a particular focus on Amazon and TikTok Shop. The role combines field execution, category development and retail excellence with ownership of media strategy and investment across digital marketplaces. Working cross-functionally with Brand, eCommerce, Customer Development, Supply Chain and Finance teams, the position drives best-in-class shopper experiences, business growth and return on media investment through data-driven decision making and strong stakeholder management. You'll be part of a team that believes in doing work that matters for people and the planet. Because here, we don't just hire for jobs. We invite you to be part of something bigger.
KEY RESPONSIBILITIES
Perfect Store & In-Store Excellence
Drive product visibility and execution excellence across retail stores through negotiation, consultancy and analytical activities.
Implement and optimize promotional materials and in-store activations to enhance shopper engagement and sales performance. Partner with Head Office teams to develop strategic assortment and merchandising plans. Negotiate premium in-store visibility and display opportunities during promotional periods and commercial events. Monitor compliance, evaluate the effectiveness of product placement strategies and identify opportunities for continuous improvement. Analyze sales and execution data to measure impact and generate actionable insights. Manage relationships with store stakeholders across the assigned territory.
eCommerce Media & Digital
Own the end-to-end media strategy across Amazon and TikTok Shop, ensuring alignment with business priorities and brand objectives. Manage media investment budgets and optimize resource allocation to maximize business performance and ROI. Lead the planning, execution and optimization of performance-driven
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eBa Ricerca & Selezione
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Disoccupazione
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