Digital PR
Pubblicato il 07-09-2026 - TP Link Italia in Cernusco sul Naviglio
Digital PR & Influencer Marketing Specialist
TP-Link is a global leader in networking and smart home solutions, committed to delivering reliable, high-quality products that connect people and businesses worldwide. TP-Link Italia is growing its local marketing team and is looking for a talented and motivated Digital PR & Influencer Marketing Specialist to support our brand visibility and digital growth in the Italian market.
We are seeking a creative, data-driven, and highly organized Digital PR & Influencer Marketing Specialist to plan, execute, and manage influencer collaborations across multiple platforms. This role will be responsible for identifying high-potential Key Opinion Leaders (KOLs), negotiating partnerships, launching influencer campaigns, and monitoring performance based on defined KPIs. The ideal candidate will work closely with the internal Marketing and E-commerce teams to ensure that influencer activities align with brand strategy and business objectives.
Key Responsibilities
- Develop and implement Digital PR and Influencer Marketing strategies to support product launches, brand campaigns, and always-on digital communication.
- Identify, evaluate, and recruit high-potential creators and KOLs across Instagram, TikTok, YouTube, Twitch, and emerging social platforms.
- Negotiate contracts and manage ongoing relationships with influencers, agencies, and content partners.
- Plan and execute end-to-end influencer campaigns, including briefing, creative coordination, content review, approval processes, and final delivery.
- Monitor, analyze, and report on campaign performance using KPIs such as reach, engagement, conversions, and ROI.
- Collaborate with the Marketing team to integrate influencer activities into broader communication and Digital PR plans.
- Support the E-commerce team in driving traffic and sales through creator-driven campaigns and affiliate programs.
- Manage campaign budgets, ensuring cost-effective partnerships and maximizing retur