Trade Marketing
Pubblicato il 07-09-2026 - Wella in Milano
About The Role
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As part of the Trade Marketing team, the Trade Marketing & Business Insights Manager is responsible for defining the go-to-market strategy for indirect and B2C channels and elevating decision-making through advanced analytics, reporting systems, and data-driven insights. The role acts as a key driver in building modern reporting infrastructures and translating complex data into actionable business recommendations, enabling commercial excellence across the organization.
Key Responsibilities
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- Define the strategy and Go-to-Market approach for indirect and B2C channels
- Define financial frameworks and trade terms for wholesale and distributor contracts (B2B)
- Lead sales and cost forecasting processes, ensuring accuracy and continuous improvement
- Analyze customer and channel performance to identify growth opportunities and risks
- Set and monitor quarterly targets for Sales Representatives based on data-driven insights
- Manage and allocate commercial budgets, optimizing ROI across initiatives
- Design and implement advanced reporting systems and dashboards to support decision-making
- Drive automation and evolution of reporting tools, improving data accessibility and efficiency
- Translate complex data into actionable insights to support negotiations and business reviews
- Prepare and present high-impact business reviews for local and global top management
Qualifications & Skills
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- 5–6+ years of experience in Business Intelligence, Business Insights, Trade Marketing Analytics, or similar roles
- Strong analytical mindset with experience in building dashboards and reporting systems
- Advanced Excel skills; knowledge of BI tools (e.g. Power BI, Tableau or similar) is a strong plus
- Experience working with large datasets and translating data into business insights
- Strong commercial acumen and ability to influenc