CRM Business Intelligence Coordinator
Pubblicato il 07-09-2026 - Beni di consumo e di lusso / Moda in Roma
The Role
Join Imperial Brands - a truly inclusive and innovative global FMCG business, powered by 25,000 colleagues across the world.
We’re looking for a CRM & Sales Operations Analyst to join our team in Rome, playing a key role in supporting our Sales Force through high-quality data, insightful reporting, and effective CRM management. This is a fantastic opportunity to work at the heart of our commercial operations, ensuring our CRM platform delivers accurate, reliable insights that drive performance and inform decision-making.
If you’re passionate about data, enjoy working closely with stakeholders, and thrive in a role where you can combine analytical thinking with hands-‒on system management, we’d love to hear from you.
Principle Accountabilities Manage, maintain and enhance Salesforce CRM and BI systems, collaborating with offshore technical teams
Ensure data integrity through effective data mining, maintaining accuracy and consistency across systems
Lead UAT testing, support release cycles and drive continuous system improvements
Configure Salesforce,
including data mapping, workflow design and sales process optimisation
Produce and maintain user documentation, training materials and provide ongoing user support
Develop and deliver reports, dashboards and KPI analysis, including ad hoc performance insights for Trade & Sales initiatives
Skills and Experience Required Demonstrated experience in Business Intelligence and CRM administration, with a strong understanding of data-driven performance management
Advanced proficiency in Microsoft Office, particularly Excel and Access, including the development of VBA and macros to automate processes
Working knowledge of Salesforce CRM to support sales force management and reporting
Solid understanding of CRM and BI system architecture, with the ability to optimise data structures and workflows
Strong analytical mindset with a passion for numbers, performance tracking, and problem-solving
Excellent communication and inte