Marketing Specialist
Pubblicato il 07-09-2026 - Scarpa in Asolo
Marketing Specialist (M/F/D)
Who we are
At SCARPA, we are shaped by the mountains and help people prove that no place is too far away.
For over 90 years, we have been designing and manufacturing high-performance footwear, combining craftsmanship and manufacturing expertise with continuous innovation to create reliable products built to last.
The mountains guide the way we think and act: no shortcuts, no compromises.
We believe in people, collaboration and continuous growth, building relationships and processes designed to stand the test of time.
The role
For our headquarters in Asolo, Italy, we are looking for a Marketing Specialist - Alpitude to support the growth and development of the Alpitude category in international markets.
The role will be responsible for planning, coordinating and executing the category marketing plan, translating SCARPA’s brand and category strategy into relevant and impactful consumer experiences.
Acting as the main marketing point of contact for Alpitude, the Marketing Specialist will coordinate activities across events, PR, social media,
content and influencer/ambassador activations, working closely with internal teams, external partners, subsidiaries and distributors.
What you will do
Plan and coordinate the execution of the annual Alpitude marketing plan, in line with SCARPA’s overall brand and category strategy.
Plan and manage events and brand activations, from set-up and logistics to on-site execution and consumer experience.
Select, brief and coordinate PR agencies and external partners supporting the category.
Work closely with the Digital team to develop and execute Alpitude social media activities.
Coordinate the production and delivery of category-related content, ensuring consistency across channels and markets.
Identify and manage influencers, ambassadors and relevant talents, developing activations aligned with the category strategy.
Collaborate with SCARPA subsidiaries and distributors in key international markets to su