07 set - Vicenza
Cybex
Assistant Retail and Content Activation Child Safety - Italy (m/f/d)
Italy / Vicenza
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Your seat to fill:
Create original and engaging social media content, acting as a brand ambassador, to be shared with selected retail partners for publication on their social channels
Develop and execute tailored editorial plans for a portfolio of key retail partners
Support the internal graphic design team in the creation of marketing materials and POS assets
Collaborate closely with Marketing and Sales teams to align on campaigns, priorities, and activation plans
Act as a key point of contact between regional Marketing, Sales, and Product Marketing teams
Plan and carry out effective retail visit cycles based on business priorities and growth opportunities; travel across Italian regions on a rotating schedule to ensure consistent coverage
Conduct in-store product training sessions, ensuring strong product knowledge and credibility
Ensure excellence in POS implementation and merchandising standards in line with brand guidelines, including installation of POS materials and maintaining optimal in-store presentation
Provide on-site support, address customer inquiries, and act as a trusted advisor on child safety solutions, ensuring accurate and responsible communication
Organize and actively participate in local events, brand activations, and trade fairs (both local and international), including occasional weekend work; plan and deliver both online and offline events
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