KOL Business Development Manager

07 set - Modena
KuCoin Exchange

Responsibilities
Build and manage relationships with KOLs, influencers, content creators, and affiliate partners across LATAM (YouTube, TikTok, X, Telegram, local crypto communities);
Identify, onboard, and scale high-performing affiliates to drive user acquisition for cloud mining products (hashrate / mining plans);
Lead end-to-end campaign execution: outreach, negotiation, content planning, tracking setup, and performance optimization;
Collaborate with marketing, product, and compliance teams to ensure localized, compliant, and effective campaigns;
Monitor partner performance, market trends, and competitor activity to continuously improve conversion and ROI.
Requirements
Strong understanding of LATAM crypto and social media landscape (especially Brazil, Mexico, Argentina);




Proven experience in KOL / affiliate BD, influencer marketing, or partnerships in crypto, fintech, or related industries;
Track record of sourcing and scaling performance-driven partnerships;
Fluent in Spanish and/or Portuguese, with working proficiency in English;
Strong negotiation, communication, and execution skills;
Data-driven mindset with ability to manage campaigns and optimize performance;
2–4+ years of relevant experience;
Familiarity with AI tools for partner sourcing, content briefs, and workflow automation.

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Manpower