Social Media Coordinator

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ontl3

Full-time

Description

Salary Description: $21.00 hourly

Classification: Non-Exempt

Organizational Description
Naples Botanical Garden is a 170-acre world-class paradise, featuring the flora and cultures of the tropics and sub-tropics including Brazil, the Caribbean, Southeast Asia, and Florida. The Garden’s mission is to connect people and plants through display, education, conservation, and science. The Garden’s hands-on interactive Smith Children’s Garden, along with 90 acres of beautifully restored native habitats, formal Gardens, walking trails, and public programming offer education and enjoyment for people of all ages. Naples Botanical Garden is a 501(c)3 organization.

Position Summary: The Social Media Coordinator is responsible for supporting the Marketing department’s efforts to ensure Naples Botanical Garden’s continued growth and increase awareness of Garden’s mission and programs. The Social Media Coordinator supports the planning, development, and implementation of digital assets, notably social media,



ensuring a dynamic and appealing public image for the Garden as well as ensuring that these outlets promote the values of the institution. This position reports to the Senior Content Manager.

Primary Duties and Responsibilities:
- Creates content for the Garden’s social media platforms.
- Serves as main point of contact for all social media platforms, internally and externally as well as primary info email to ensure consistent messaging to audiences.
- Manages the development and reporting of digital metrics.
- Creates and reports on Meta platform advertising.
- Maintains, monitors, and tracks social media utilizing ongoing dashboards to measure progress and maximize ROI.
- Works with Director of Marketing & Guest Relations to evaluate results of digital marketing campaigns as well as general activity.
- Offers actionable insights based on campaign performance.
- Builds relationships with influencers and local marketing agents to create and develop

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ontl3