Senior Brand Manager
Pubblicato il 07-09-2026 - Scholl Shoes in Italia
As pioneer in the field of aspirational footwear, design and technology, Scholl offers a specialized product portfolio featuring unique comfort, proven technologies and contemporary design (for women and men) since over 100 years.
By combining modern craftsmanship techniques, eco-conscious design, and sustainable materials, Scholl promotes personal well-being while reducing carbon footprints.
Creativity defines our aesthetic, customization empowers our customers, and collaboration is our driving force.
Scholl products are sold over 90 countries worldwide.
For its Marketing department, Scholl Shoes is looking for a Senior Brand Manager to cover a maternity leave , reporting directly to the Chief Brand Officer and responsible for the following activities:
BRAND MANAGEMENT:
- Oversee the development of brand guidelines to guide internal and external stakeholders in maintaining brand integrity
- Manage brand-related activities for product launches and Collaborations, being in contact with other functions and departments
- Work closely with departments such as sales,
product development to ensure a unified approach in delivery the brand promise
- Monitor and manage marketing budget with efficiency and optimization as must haves
PR & COMMUNICATION:
- Develop PR & Communication Guidelines
- Define PR strategies and communication plans both offline and online
- Organize corporate and social events with a digital component and press-days
- Press offices coordination, run bi-weekly meetings with markets to assist them in the implementation of the communication strategy
- Develop press materials related to new product launches and corporate activities
- Lead the development of global campaign and all main executions and updates, including offline and online media
QUALIFICATIONS & REQUIREMENTS
- Bachelor’s degree in a relevant field;
- 5–7+ years of experience in Brand Management, Marketing, Communications, or related roles.
- Proven experience in managing international brand