07 set - Italia
Anton Paar
Company Description
Anton Paar develops, manufactures, and distributes high-precision laboratory instruments, while also providing customized automation and robotics solutions.
The Application Specialist supports business development within their area of application expertise by analyzing market trends and customer needs. Leveraging in-depth knowledge of Anton Paar solutions and maintaining direct contact with stakeholders, key accounts, and opinion leaders, they identify growth opportunities and contribute to the expansion of the business.
Job Description
Use of CRM systems to extract data related to key accounts within the assigned industry sector.
Market and trend analysis (AI tools, web research, LinkedIn, etc.).
In-depth knowledge of the portfolio of Anton Paar solutions available for the assigned industry sector.
Strong aptitude and willingness for cold calling, with the goal of engaging new accounts and identifying new contacts.
Analysis and segmentation of customers’ industrial processes within the application sector to identify pain points:
Conducts interviews with key accounts and opinion leaders, visits customers, and builds relationships with stakeholders within the relevant industry.
Identifies the best match between Anton Paar solutions and customer challenges: evaluates available solutions and selects those that best address customer pain points through an integrated approach.
Collaborates with Sales and/or Marketing stakeholders to align them with identified business opportunities and relevant marketing initiatives.
Scientific communication and knowledge sharing on industrial applications (e.g., participates in industry events and trade fairs or acts as a speaker/presenter).
Drives the generation of new leads to support cross-selling opportunities within the assigned industry sector.
Qualifications
Master's degree or higher in a relevant scientific field. Preferred disciplines: Materials Engineering, Chemistry, Industrial Engineering, or Electrochemi
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