Director of Sales
Pubblicato il 07-09-2026 - Hilton in Roma
The Director of Sales is responsible for leading and executing the hotel's sales
strategy to maximize revenue, market share, and profitability across all
segments, including Corporate, MICE, Luxury Leisure, Group, Consortia, and
Wholesale. Working closely with the Commercial Director, this role drives
business development efforts, strengthens strategic partnerships, and ensures
the achievement of annual revenue goals while upholding the luxury standards and
brand positioning of Rome Cavalieri, A Waldorf Astoria Hotel.
The Director of Sales provides leadership to the sales team, develops key
customer relationships, and collaborates cross-functionally with Revenue
Management, Marketing, Catering, and Operations to deliver sustainable business
growth.
RESPONSIBILITIES
Sales Strategy & Business Development
* Develop and execute the annual sales plan, aligned with the hotel's
commercial objectives and supported by thorough analysis.
* Follow the sales plan throughout the year and demonstrate a high level of
adaptability when needed to adjust according to market conditions.
* Identify and pursue new business opportunities across key market segments.
* Support the Commercial Director in the development and implementation of
commercial strategies and action plans.
* Monitor market trends, competitor activity, and customer needs to identify
opportunities and mitigate risks.
Revenue Generation
* Achieve and exceed individual and team revenue targets for rooms, groups,
meetings, and events.
* Develop strategies to increase market share in corporate, MICE, luxury
leisure, and group segments.
* Manage a portfolio of key accounts and strategic partners.
* Drive revenue growth through proactive sales activities, prospecting, account
management, and relationship development
* Ensure effective deployment of sales resources to maximize return on
investment.
Client Relationship Management
* Establish and maintain strong relationships with key clients, travel
advisors,