Email & SMS Marketing Specialist
Pubblicato il 07-09-2026 - Altro in Modena
Company Rebag, the ultimate destination for buying and selling the most coveted designer handbags and accessories, is an e-commerce company reimagining the role of luxury in the secondary market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free.
Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with locations in Los Angeles, New York and Miami. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised $100m in funding to date. In 2020, Rebag was named one of Fast Company's Most Innovative Companies. Rebag has been featured in the New York Times, Business of Fashion, VOGUE, TechCrunch and more.
Role Rebag is hiring an Email & SMS Marketing Specialist to manage our lifecycle and retention program as part of the Brand Marketing team. This role brings Rebag's brand voice to life across every post-acquisition touchpoint, turning brand campaigns, product launches, and seasonal moments into an engaging, on-brand customer journey. The role reports to the Director of Brand Marketing and partners closely with Performance Marketing on segmentation, targeting, and campaign analytics:
Own the email and SMS send calendar end-to-end: QA and scheduling for every email campaign, and set-up and scheduling for every SMS campaign, plus the automated/triggered flows and lifecycle journeys running in each channel
Translate promotions and brand and seasonal moments into email and SMS content and cadence that reflect Rebag's voice and creative standards
Partner closely with the Performance Marketing team on audience segmentation, targeting strategy, and campaign analytics, using their data and insights to inform content, offers, and journey design
Manage contact list health and growth across email and SMS, and ensure compliance with CAN-SPAM, TCPA, and GDPR
Collaborate with Creative and Content teams to develop on-brand assets and messaging across flows and campaigns
Assist with reporting for owned channels including engagement, conversion, and retention/repeat purchase metrics, sharing results and recommendations with Brand and Performance leadership
Continuously test subject lines, content, send times, and channel mix to improve engagement and revenue
Own communications across the seller workflow from listing through payout and re-engagement, partnering with the sales team to drive seller engagement and inventory growth
Candidates 4+ years of experience in email/SMS, lifecycle, or CRM marketing, in-house or agency
Strong sense of brand voice and creative judgment - comfortable briefing and collaborating with creative teams, not just optimizing metrics
Hands-on, day-to-day familiarity with both an ESP/CRM platform (Klaviyo preferred) and an SMS platform (e.g., Attentive, Postscript), comfortable building, QA’ing, and scheduling sends in each
Comfortable partnering with a performance marketing team to interpret segmentation and campaign analytics, even without owning the underlying data models
Working knowledge of HTML and CSS is preferred
Experience in ecommerce, luxury, or fashion resale is a plus
Excellent collaborator across Brand, Creative, Performance Marketing, and Seller/Supply teams
Strong project management skills and exceptional attention to detail, comfortable managing a fast-moving, multi-channel send calendar with zero-error QA
Your resume must be English, otherwise it won't be considered.
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