Brand Manager Mon Chéri

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7p44o3

Marketing
- Job ID:
- 75264
- Alba, CN, IT (Hybrid)
- Temporary

About the Role:
You will join Ferrero’s Premium Chocolate team as Brand Manager for Mon Chéri and Pocket Coffee on a parental leave contract, playing a key role in supporting the development and innovation strategy of two iconic global brands. In this position, you will work closely with cross-functional teams including R&D;, Packaging, Technical departments, as well as external creative and digital agencies. You will be directly involved in shaping the marketing mix and translating consumer insights into actionable strategies to drive brand growth. This role offers strong exposure to international brand management and the opportunity to contribute to both long-term strategic planning and day-to-day execution.

Main Responsibilities:
You will support the definition of global brand strategy and contribute to the development of mid-term growth plans, including identifying priority innovation areas and managing new product development projects across all phases. You will coordinate project timelines,



monitor key milestones, and ensure alignment across stakeholders such as R&D;, Packaging, Legal, Quality, and Research teams to guarantee smooth execution.
- You will take ownership of consumer research activities by briefing research teams, managing timelines, and analyzing results to uncover insights that inform business opportunities and optimize the marketing mix. You will also play an active role in packaging development by creating design briefs, evaluating creative proposals, and driving implementation of new packaging solutions, with a particular focus on sustainability and global portfolio consistency.
- You will act as the main point of contact for digital and e-commerce initiatives, ensuring alignment of content and visuals across platforms, while supporting the evolution of brand presence online. At the same time, you will monitor global market trends, competitor activities, and identify white space

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7p44o3