Digital Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7p4low

Job Description At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together. Join us in our exciting quest to build the future home
About the role:
We are looking for a motivated and dynamic Digital Marketing Specialist to join our marketing team This is a permanent position where you will have the opportunity to influence Electrolux and AEG media strategy and performance in Italy for both awareness and conversion media campaigns. You will work closely with our marketing team, D2C and E-commerce teams to execute impactful campaigns and drive measurable results, as well as with external media agency and Stockholm HQ.
Location
The role is based in Assago.




What you’ll do:
- Development and execution of annual media strategies for both Electrolux and AEG brands across awareness, consideration, and conversion campaigns.
- Responsible for the day-to-day management of media planning, execution, processes, and budgets to ensure campaign effectiveness and business growth.
- Assist in the execution and optimization of Google Search and Display campaigns & Pmax to drive brand awareness and conversions.
- Assist in the execution and optimization of social media campaigns on TikTok and Meta (Facebook & Instagram), ensuring alignment with campaign goals.
- Assist in the execution and optimization of Amazon Ads campaigns (Sponsored Brand, Sponsored Products, Sponsored Display, DSP Programmatic Linkin and Linkout).
- Support the execution and monitoring of affiliate marketing campaigns with the primary goal of driving sales.
- Drive regular analysis of campa

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7p4low