07 set - Comune di Sesto Fiorentino
464 Eli Lilly Italia
At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. Contract type: Temporary - fixed term 12 months.
L'esperienza richiesta ai candidati, così come le competenze e le qualifiche aggiuntive necessarie per questo lavoro, sono elencate di seguito.
ABOUT THE ROLEWe're looking for someone with a strong brand management profile, able to always start from brand strategy to drive the planning and execution of omnichannel campaigns — not a campaign executor,
but someone who knows how to connect every digital activation back to a clear positioning and brand objective. The role has an Italy scope, but works closely with a Hub-level team, in a context that blends healthcare rigor with consumer-driven energy.
RESPONSIBILITIES
- Translate brand strategy into coherent omnichannel activation plans, from setting objectives to selecting channels through to execution.
- Lead the planning and monitoring of multichannel digital campaigns, ensuring constant alignment with brand positioning.
- Support the management of personalized audiences and journeys on marketing automation platforms (e.g. Salesforce Marketing Cloud or equivalent).
- Coordinate with creative teams and external agencies to ensure content produced faithfully reflects brand strategy.
- Contribute to engagement KPI analysis, turning data into recommendations that inform brand decisions rather than just tactical optimization.
- Work closel
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