07 set - Italia
Fidia Farmaceutici
Founded in 1946, Fidia is an Italian multinational pharmaceutical company, with R&D;, manufacturing, marketing and sales capabilities, and an extensive product portfolio, mainly based on Hyaluronic Acid, in strategic therapeutic areas such as Joint Care, Eye Care, Skin Care, Specialty Care, Health&Wellness; Care. Headquartered in Abano Terme (PD), Fidia extends its global reach through local partners and distributors in 120+ countries worldwide, as well as with wholly owned subsidiaries.
Job Description
With the aim of strengthening our Global Digital Business team, we are recruiting a
Web Strategy Specialist
You will be responsible for overseeing all aspects of the company’s therapeutic areas and products online presence, from managing websites to optimizing related digital content.
Main responsibilities:
Oversee the development, maintenance, and optimization of all company websites related to therapeutic areas and products and ensure they are aligning with brand guidelines, regulatory requirements, and industry best practices.
Work closely with external agencies to design websites and launch effective landing pages and monitor performance for lead generation and user engagement.
Utilize analytics tools to monitor website performance and user behavior, providing regular reports and insights to key stakeholders for continuous improvement.
Develop and implement effective SEO, AEO and GEO strategies to improve visibility across search engines and AI-powered platforms.
Stay up to date with search algorithms, AI search trends, and best practices to maximize organic discoverability.
Plan and execute SEM campaigns to drive targeted traffic and conversions and manage paid advertising budgets effectively to maximize ROI.
Develop and implement strategies to generate high-quality leads through digital channels and collaborate with commercial and marketing teams to ensure alignment and achievement of lead generation goals.
Implement and manage automation processes between we
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