07 set - Genova
Costa Crociere
Questa posizione è in Costa Crociere S.p.A.
Riassunto dell'possibilità da parte della Joinrs AI: Costa Crociere S.p.A. cerca un Enterprise MarTech Program Manager da inserire nel Marketing & Direct Sales department presso la sede di Genova. Il ruolo chiave riguarda la trasformazione strategica dell’Omnichannel Personalization & Pricing and bundling, coordinando business, tecnologia e team globali. Si richiedono competenze in MarTech, trasformazioni digitali e gestione programmi complessi. L’opportunità offre un impatto diretto sulle piattaforme e processi innovativi supportati da tecnologie AI e GenAI.
Il processo di selezione sarà interamente gestito da Costa Crociere S.p.A..
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Within our Marketing & Direct Sales department at Costa’s Genoa Headquarters, the Enterprise MarTech Program Manager will play a key role in one of the company’s most strategic transformation initiatives: Omnichannel Personalization & Pricing and bundling. Working at the intersection of business strategy, commercial transformation, and technology,
you will help ensure that Pricing & Bundling evolves as a fully integrated business capability, connected to Personalization powered by Customer Data Platform, omnichannel activation, and the broader MarTech ecosystem. Through this opportunity and leveraging on GenAI capabilities, you will contribute to shaping the platforms, processes, and integrations that will support Costa’s future growth and customer experience ambitions.
Live your ambition. Lead with impact
As part of the Marketing Operations team, you will play a pivotal role in enabling Costa’s transformation agenda, with a particular focus on the strategic evolution of our Omnichannel Personalization & Pricing and bundling. Acting as the bridge between business stakeholders, technology teams, consulting partners, and vendors, you will help ensure that commercial transformation initiatives are translated into scalable platform capabilities and integrated solutions. Through your contr
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