Direct Response Television
Pubblicato il 07-09-2026 - agora in Italia
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, the right to Future
How can you make a difference?
Support markets on DRTV implementation when required. Each year, more markets adopt DRTV as an acquisition channel.
The consultant will work with the in-market team to ensure that the fundamentals are properly implemented before the campaign is launched. This preparation allows for a successful test, accurate results analysis, and, if greenlit, a high-quality rollout. The consultant will support the market in understanding the target audience, gathering audience insights, defining the donor journey, selecting the team, building capacity, and choosing an agency. Additional responsibilities include TM preparation, integration with digital platforms and analytics reporting, as well as media planning and reporting. The consultant, in collaboration with the Individual Giving Content team, will ensure that the DRTV creatives are on-brand and aligned with UNICEF’s guidelines.
If you would like to know more about this consultancy, please review the complete Terms of Reference here: ToR DRTV Consultant.pdf
To qualify as an advocate for every child you will have…
Minimum requirements:
Education: First-level university degree (