Category Marketing Manager
Pubblicato il 07-09-2026 - ghd in Firenze
Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand
Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D; laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.
A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.
Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day
ROLE OVERVIEW
The Category Manager is a key member of ghd marketing team and is responsible for supporting the company growth through the management, positioning, communication and commercialisation of the latest innovations divided by product categories.
The person in this role will be responsible to oversee and optimise the performance focused on specific product category within the company. Through detailed research and analysis of customer purchasing behaviours, the category manager will customise category offerings to meet customer demands, ensuring growth and alignment with the company’s broader marketing strategy.
JOB ROLE AND RESPONSIBILITIES
- Analysing the entire performance of a specified category on a local basis:
- Category and competitor market shares (value and volume)
- Competitor analysis including strategy, product range, pricing and how they link up to consumer trends
- Lead the understanding, analysis, and documentatio