The Role
Join Imperial Brands - a truly inclusive and innovative global FMCG business, powered by 25,000 colleagues across the world.
Weu2019re looking for a CRM & Sales Operations Analyst to join our team in Rome, playing a key role in supporting our Sales Force through high-quality data, insightful reporting, and effective CRM management. This is a fantastic opportunity to work at the heart of our commercial operations, ensuring our CRM platform delivers accurate, reliable insights that drive performance and inform decision-making.
If youu2019re passionate about data, enjoy working closely with stakeholders, and thrive in a role where you can combine analytical thinking with hands-u2012on system management, weu2019d love to hear from you.
Principle Accountabilities
- Manage, maintain and enhance Salesforce CRM and BI systems, collaborating with offshore technical teams
- Ensure data integrity through effective data mining, maintaining accuracy and consistency across systems
- Lead UAT testing, support release cycles and drive continuous system improvements

- Configure Salesforce, including data mapping, workflow design and sales process optimisation
- Produce and maintain user documentation, training materials and provide ongoing user support
- Develop and deliver reports, dashboards and KPI analysis, including ad hoc performance insights for Trade & Sales initiatives

Skills and Experience Required
- Demonstrated experience in Business Intelligence and CRM administration, with a strong understanding of data-driven performance management
- Advanced proficiency in Microsoft Office, particularly Excel and Access, including the development of VBA and macros to automate processes
- Working knowledge of Salesforce CRM to support sales force management and reporting
- Solid understanding of CRM and BI system architecture, with the ability to optimise data structures and workflows
- Strong analytical mindset with a passion for numbers, performance tracking, and probl

CRM Business Intelligence Coordinator

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