07 set - Italia
Mirum Pharmaceuticals
Mirum Pharmaceuticals is a biopharmaceutical company dedicated to transforming the treatment of rare diseases. We are passionate about advancing scientific discoveries to become important medicines for rare disease patients. We are collaborative, creative, and experienced professionals and we’re looking to augment our team with other individuals who embody our values: care, be real, get it done, and have fun, seriously.
POSITION SUMMARY
As Marketing Manager Livmarli & Liver Portfolio, Italy you will report directly to the VP, General Manager Italy & South Europe and be responsible for developing strategy and tactics that will lead to a successful positioning and usage of Mirum current and future liver portfolio. You will be responsible for development and execution of core branded assets including the marketing campaigns for HCPs and Patients, Core Sales Aid, branded and unbranded websites and digital marketing tactics. Cross-functional collaboration with Sales, Medical Affairs and Access teams will be a critical responsibility in ensuring well-coordinated execution of the launch plan.
Externally this leader will support our efforts to further develop Mirum’s position as a leader in rare disease by building strong relationships with the patient community and advocacy organizations, and Key Opinion Leaders.
JOB FUNCTIONS/RESPONSIBILITIES
- Drive execution of marketing strategies, tactics, and activities for Mirum Liver Portfolio
- Support brand planning, including situation analysis, competitive landscape, strategic priorities, and tactical launch plan.
- Support brand positioning and message platform development as part of core launch-planning activities.
- Work collaboratively with analytics team to gather key market insights from HCPs and patients.
- Work with field facing teams including medical and sales to ensure critical customer insights are consistently and iteratively incorporated into marketing initiatives.
- Manage relationships with creative agencies;
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