07 set - Milano
Wella
About The Role
Prima di candidarsi per questo ruolo, la preghiamo di leggere le seguenti informazioni su questa occasione, riportate di seguito.
As part of the Trade Marketing team, the Trade Marketing & Business Insights Manager is responsible for defining the go-to-market strategy for indirect and B2C channels and elevating decision-making through advanced analytics, reporting systems, and data-driven insights. The role acts as a key driver in building modern reporting infrastructures and translating complex data into actionable business recommendations, enabling commercial excellence across the organization.
Key Responsibilities
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- Define the strategy and Go-to-Market approach for indirect and B2C channels
- Define financial frameworks and trade terms for wholesale and distributor contracts (B2B)
- Lead sales and cost forecasting processes, ensuring accuracy and continuous improvement
- Analyze customer and channel performance to identify growth opportunities and risks
- Set and monitor quarterly targets for Sales Representatives based on data-driven insights
- Manage and allocate commercial budgets, optimizing ROI across initiatives
- Design and implement advanced reporting systems and dashboards to support decision-making
- Drive automation and evolution of reporting tools, improving data accessibility and efficiency
- Translate complex data into actionable insights to support negotiations and business reviews
- Prepare and present high-impact business reviews for local and global top management
Qualifications & Skills
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- 5–6+ years of experience in Business Intelligence, Business Insights, Trade Marketing Analytics, or similar roles
- Strong analytical mindset with experience in building dashboards and reporting systems
- Advanced Excel skills; knowledge of BI tools (e.g. Power BI, Tableau or similar) is a strong plus
- Experience working with large datasets and translating data into business insights
- Strong commercial acumen and ability to influenc
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