07 set - Italia
Cybex
Italy / Milano
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Your seat to fill:
- Execute and support global PR, influencer and VIP strategies and initiatives, ensuring strong alignment with CYBEX’s brand positioning, communication objectives and category priorities
- Identify, research and build long-term relationships with relevant influencers, VIPs, tastemakers, experts, institutions and key opinion leaders across parenting, lifestyle, fashion, design, health & wellness, child safety, automotive and technology
- Manage influencer collaborations end-to-end, including partner identification, outreach, negotiations,
contracts, product seeding, briefing, content approvals, timelines, campaign coordination and reportingCoordinate global product seeding, gifting and paid influencer campaigns, ensuring effective product allocation, tracking, follow-up and execution across markets
- Support global media relations by maintaining and developing relevant press contacts, preparing communication and press materials, coordinating product loans and identifying editorial opportunities across fashion, lifestyle, parenting, safety, automotive, technology and innovation media
- Support the planning and execution PR events, influencer activations, product launches and experiential initiatives, including guest management, product coordination, press and social amplification, and on-site support where required
- Collaborate closely with international markets and PR agencies to ensure consistent execution of global campaigns,
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