07 set - Cremona
Corteva
We're hiring a Digital Marketing & Communications SpecialistAt Corteva, you will have the opportunity to shape the future of agriculture by driving meaningful, data-driven communication that connects innovation with farmers' real needs, contributing to a more sustainable and productive food system.
The main purpose of this position is to ensure the maximum prevalence and knowledge of the Corteva company's products and technologies within crop protection and biologicals businesses getting closer to the customers, Corteva Italy is currently seeking a Digital Marketing & Communication Specialist.
Under the general supervision of the Marketing Manager, the purpose of this job is to support and execute on the marketing, advertising, campaign and online communication initiatives for Italy.
This role will work closely on a day-to-day basis with the local Sales teams, Category Marketing Managers, as well as external advertisement- and media companies for coordination and development of local advertising/promotion requests for local marketing country activities.
Location:
Cremona,
Italy (Hybrid)Your ChallengeAs an integral member of the commercial team, works closely with Marketing team to ensure appropriate content is created for marketing initiatives, including email communications, Websites, Digital tools, Paid Search and Social media activities.
Digital content management: primary content manager of Corteva Italy websites, including regular content updates, digital asset management, file uploads, ongoing search engine optimization, and coordination with associated developed content from central Corteva.com global cross-country initiatives.
Design campaign tracking strategies, measure key variables, and optimize campaigns to achieve performance objectives (directly or through external resources).Use web analytics and other tools to identify areas for improvement and maintenance. Responsible for reporting dashboard metrics to internal key stakeholders.
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