07 set - Roma
Unilever Global
Questa posizione è in Unilever Global
Il processo di selezione sarà interamente gestito Unilever Global.
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JOB PURPOSE This role exists in order to be responsible for maximizing brand visibility, execution excellence and commercial performance across physical stores and key eCommerce platforms, with a particular focus on Amazon and TikTok Shop. The role combines field execution, category development and retail excellence with ownership of media strategy and investment across digital marketplaces. Working cross-functionally with Brand, eCommerce, Customer Development, Supply Chain and Finance teams, the position drives best-in-class shopper experiences, business growth and return on media investment through data-driven decision making and strong stakeholder management. You’ll be part of a team that believes in doing work that matters — for people and the planet. Because here, we don’t just hire for jobs. We invite you to be part of something bigger. KEY RESPONSIBILITIES
- Perfect Store & In-Store Excellence
- Drive product visibility and execution excellence across retail stores through negotiation, consultancy and analytical activities.
- Implement and optimize promotional materials and in-store activations to enhance shopper engagement and sales performance.
- Partner with Head Office teams to develop strategic assortment and merchandising plans.
- Negotiate premium in-store visibility and display opportunities during promotional periods and commercial events.
- Monitor compliance, evaluate the effectiveness of product placement strategies and identify opportunities for continuous improvement.
- Analyze sales and execution data to measure impact and generate actionable insights.
- Manage relationships with store stakeholders across the assigned territory.
- eCommerce Media & Digital
- Own the end-to-end media strategy across Amazon and TikTok Shop, ensuring alignment with business priorities and brand objectives.
- Manage media investment budgets and optimize re
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