Trade Marketing Partner

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ple1d

Trade Marketing Partner (Italy)

Position Reports to: Senior Trade & Marketing Manager – Southern Europe

Experience : 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG.

The Trade Marketing Partner is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.

This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.

Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
Support and guide distributor sales teams with trade marketing expertise and tools
Co-develop and implement customer and pharmacy activation plans
Trade Marketing & Activation
Develop and deploy trade marketing plans adapted to the distributor model
Lead in-store activations, POS materials,



and visibility initiatives
Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
Promotions & Commercial Excellence
Drive promotional pack creation and assortment optimization in collaboration with distributor
Track sell-in / sell-out performance and market data
Cross-functional Collaboration
Coordinate with regional teams to ensure consistency with EMEA strategy

Manage product coding, POS materials, promotions
Oversee supplier coordination (agencies, POS materials, packaging)
Experience
~5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG, overall experience can be higher.
~ Experience working with distributors or indirect sales models is highly preferred
~ Strong commercial acumen and customer focus
Excellent execution and project management skills
Analytical mindset with data-driven decision-making
Digital

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ple1d