07 set - Italia
Adami&Associati
Località: Milano, LombardiaSettore: Marketing e digitalePubblicato: 2022-02-28Location: MilanPurpose of the role: To support and assist the Marketing Manager in the Consumer Marketing area with coordinating and implementing integrated Digital Marketing activities, including online campaigns, social media, email marketing, website, CRM, Digital PR activity and data analytics. This programme of activities will contribute to the delivery of visitor targets for Italy in line with the agreed strategies for the Italian market, and Tourism global corporate objectives.
The Duties – Key Responsibilities & Accountabilities1. Support the successful implementation of digital campaigns, overseeing taxonomy processes to increase consumer engagement.2. Working closely with all team members across plans and projects to ensure fully integrated and optimized programmes and participate as appropriate on cross market and cross functional teams. 3. Coordinate and take ownership of the Italian social media accounts, to foster vibrant communities and deliver innovative campaigns,
oversee relations with Community Management partners to supervise their services. 4. Assist with budget management and adhere to all financial company policy and procedures.5. Manage email automation programme and ensure content integration with other online and offline activities in market, particularly social, offers and publicity, and ensure consumer databases are kept up to date in line with data protection requirements. 6. Monitor, report and evaluate on key performance metrics on digital activities, drawing insight and learnings from the data to ensure continual improvements are made, including in-depth analysis to determine effectiveness and identify opportunities. 7. Support the Marketing Executive with the roll-out of local and central digital 8. marketing campaigns, owning social media plans and projects roll-out, related data tracking, insights, learnings and reports. 9. Assist the Trade Executive in i
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