07 set - Italia
Able
About Us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at:
About The Role
We are building a high-scale payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products.
As the platform continues to grow, we are looking for an experienced Growth Marketing Lead to own its digital presence and build a scalable marketing engine around the product.
This is a highly hands-on role.
You will own the full journey from positioning and website → content and distribution → acquisition funnels → qualified pipeline .
We are looking for someone who has already worked in strong B2B SaaS, FinTech, Payments, DevTools, or other technical startups and understands how to market complex technology products to sophisticated audiences.
You should be comfortable operating independently and using AI, automation, and modern marketing tools to achieve the output normally expected from a broader marketing team.
Key Responsibilities
Website & Conversion
- Own the product website as a core acquisition and conversion channel.
- Continuously improve positioning, messaging, information architecture, and copy.
- Build and launch landing pages for products, use cases, industries, campaigns, and competitors.
- Improve visitor → lead → demo conversion through continuous experimentation.
- Run A/B tests and conversion-rate optimization initiatives.
- Analyze visitor behavior and identify funnel drop-offs.
- Maintain and update marketing pages independently using modern web, no-code, and AI tools.
- Work with product and engineering teams when deeper technical changes are required.
Content & Thought Leadership
- Build and operate the p
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