07 set - Italia
Haleon
We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. What sets us apart is our unique blend of deep human understanding and trusted science. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Expert Marketing function aims to increase both the number of touchpoints (multichannel reach) and frequency of engagement with meaningful Healthcare Professionals (HCPs) across Haleon product categories, leveraging a progressively omnichannel approach. The Expert Activation Specialist plays a pivotal role in driving the effectiveness of this ecosystem, ensuring the design and brilliant execution of impactful Expert activation plans across channels. This role is responsible for defining and implementing local omnichannel strategies, maximizing HCP engagement and business impact.
A key focus is on performance monitoring and continuous optimization, leveraging data, insights, and advanced analytics to refine activation strategies and improve ROI. The role collaborates closely with Categories and Media, Medical, Regulatory functions to ensure consistency, execution excellence, and the evolution toward a fully data-driven operating model.
Leverage a multi‑and omnichannel approach for maximum impact, building new business opportunities by defining and executing strategic initiatives across emerging and existing channels (e.g. WhatsApp, Spotify, YouTube, 1st‑ and 3rd‑party database email), tracking performance KPIs and leveraging Global and European best‑practice learnings.
Define and implement the Italian Expert multichannel strategy, with the Haleon Health Partner (HHP) digital platform at its core, ensuring clear media reach, conversion and engagement plans, as well as robust tracking and optimization
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