Trade Marketing
Pubblicato il 07-09-2026 - Altro in Italia
About The Role
As part of the Trade Marketing team, the Trade Marketing & Business Insights Manager is responsible for defining the go-to-market strategy for indirect and B2C channels and elevating decision-making through advanced analytics, reporting systems, and data-driven insights. The role acts as a key driver in building modern reporting infrastructures and translating complex data into actionable business recommendations, enabling commercial excellence across the organization.
Key Responsibilities
Define the strategy and Go-to-Market approach for indirect and B2C channels
Define financial frameworks and trade terms for wholesale and distributor contracts (B2B)
Lead sales and cost forecasting processes, ensuring accuracy and continuous improvement
Analyze customer and channel performance to identify growth opportunities and risks
Set and monitor quarterly targets for Sales Representatives based on data-driven insights
Manage and allocate commercial budgets, optimizing ROI across initiatives
Design and implement advanced reporting systems and dashboards to support decision-making
Drive automation and evolution of reporting tools, improving data accessibility and efficiency
Translate complex data into actionable insights to support negotiations and business reviews
Prepare and present high-impact business reviews for local and global top management
Qualifications & Skills
5–6+ years of experience in Business Intelligence, Business Insights, Trade Marketing Analytics, or similar roles
Strong analytical mindset with experience in building dashboards and reporting systems
Advanced Excel skills; knowledge of BI tools (e.g. Power BI, Tableau or similar) is a strong plus
Experience working with large datasets and translating data into business insights
Strong commercial acumen and ability to influence business decisions
Experience in cross-functional environments (Sales, Finance, Supply Chain)
Strong ownership and problem-solving attitude
Teamwork and stakeholder mana