Product Manager, Coronary Therapy Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7pox2l

Locations: based in the area of Madrid, on a hybrid working schedule (3 days/week in the office + 2 days/week working from home)
Travel:~25-35% (local / cluster)

About the Role:
We are hiring a Product Manager for Italy to drive growth of our Interventional Cardiology franchise of Coronary Therapy at country level. This role combines strategic marketing, strong cross-functional execution, and hands-on commercial enablement.

You will own the local marketing plan and budget, lead product launches, coordinate tender activities, drive the capital equipment process, and ensure omni-channel campaigns are embedded into real commercial execution. You will work closely with Sales, Product Specialists, the Tender Department, Engineers, and Cluster/EMEA Marketing to ensure strong implementation discipline and measurable impact.

In this role you will be responsible for:
Local Marketing Strategy & Execution
- Define and drive the local marketing strategy aligned with country commercial leadership and cluster/EMEA strategy.
- Develop, execute,



and follow up on the local Franchise Marketing Plan and Marketing Budget.
- Translate market and customer insights into actionable initiatives.
- Design local customer journeys aligned with franchise priorities.
- Track KPIs, ensure execution discipline, and drive corrective actions when performance is off-track.

Market, Customer & Competitive Analysis
- Lead local market and competitive analysis to identify growth opportunities, threats, and portfolio gaps.
- Monitor market trends, customer needs, competitor activities, pricing, and tender dynamics.
- Generate actionable customer and market insights to guide local strategy, positioning, and prioritization.
- Translate data and insights into clear strategic recommendations for country leadership and cluster marketing.

Product Launch Excellence
- Lead flawless local product launches in coordination with cluster/EMEA marketing.
- Equip Sales and Product Specialists with positioning, valu

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7pox2l