Join Imperial Brands – a truly inclusive and innovative global FMCG business, powered by 25,000 colleagues across the world.
We’re looking for a CRM & Sales Operations Analyst to join our team in Rome, playing a key role in supporting our Sales Force through high-quality data, insightful reporting, and effective CRM management. This is a fantastic opportunity to work at the heart of our commercial operations, ensuring our CRM platform delivers accurate, reliable insights that drive performance and inform decision‑making.
If you’re passionate about data, enjoy working closely with stakeholders, and thrive in a role where you can combine analytical thinking with hands‑on system management, we’d love to hear from you.
Principle Accountabilities
- Manage, maintain and enhance Salesforce CRM and BI systems, collaborating with offshore technical teams
- Ensure data integrity through effective data mining, maintaining accuracy and consistency across systems
- Lead UAT testing, support release cycles and drive continuous system improvements
- Configure Salesforce,

including data mapping, workflow design and sales process optimisation
- Produce and maintain user documentation, training materials and provide ongoing user support
- Develop and deliver reports, dashboards and KPI analysis, including ad hoc performance insights for Trade & Sales initiatives

Skills and Experience Required
- Demonstrated experience in Business Intelligence and CRM administration, with a strong understanding of data-driven performance management
- Advanced proficiency in Microsoft Office, particularly Excel and Access, including the development of VBA and macros to automate processes
- Working knowledge of Salesforce CRM to support sales force management and reporting
- Solid understanding of CRM and BI system architecture, with the ability to optimise data structures and workflows
- Strong analytical mindset with a passion for numbers, performance tracking, and problem‑solving
- Excellent communi

CRM & Sales Operations Analyst

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