Sales Manager – Industrial Trucks

07 set - Italia
XCMG Group

About the Role

We are looking for an energetic and customer-focused Sales Manager to drive the growth of our forklift and warehouse material handling equipment portfolio. This role is ideal for a sales professional with deep knowledge of internal combustion (IC) and electric forklifts, pallet jacks, reach trucks, and order pickers, who can deliver value-added solutions to logistics, distribution, and manufacturing clients.
This role is ideal for a sales professional with deep knowledge of internal combustion (IC) and electric forklifts, pallet jacks, reach trucks, and order pickers, who can deliver value-added solutions to logistics, distribution, and manufacturing clients.

Responsibilities
- Drive new equipment sales, rental contracts, and maintenance packages for the full range of forklift and warehouse machinery.
- Prospect and develop relationships with warehouse operators,



third-party logistics (3PL) providers, retail distribution centers, and production facilities.
- Conduct on-site operational assessments to identify fleet optimization opportunities and propose tailored equipment configurations.
- Prepare lease/finance options, total cost of ownership (TCO) comparisons, and trade-in evaluations for customer decision-making.
- Manage the full sales cycle from lead generation to negotiation and closing, ensuring high customer satisfaction.
- Coordinate with after-sales service teams to ensure timely delivery, commissioning, and ongoing support.
- Keep abreast of industry trends, including automation, telematics, and lithium-ion battery technologies.

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