Digital Marketing Manager- Inbound Lead Gen

07 set - Roma
Triwill Group

Description:
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Manager – Inbound Lead Gen: Plumbing based in Italy.
This role offers the opportunity to own an end-to-end digital growth engine for a commercial and residential plumbing business.
You will be responsible for turning search, paid media, social channels, landing pages, and automation into qualified opportunities.
The focus is firmly on measurable commercial outcomes, including enquiries, appointments, quotes, pipeline, and revenue.
You will combine strategic planning with hands-on execution across SEO, Google Ads, Meta Ads, conversion optimization, and CRM automation.
You will also build sophisticated lead-nurture journeys and improve how prospects move from initial enquiry to booked work.
Success will depend on your ability to analyze performance data, identify funnel weaknesses, and continuously improve acquisition efficiency.
This is an ideal opportunity for a commercially minded digital marketer who thrives on ownership, experimentation, and measurable results.
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